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And once again, the schlong nose was, in part, credited for appealing to young smokers: Cigarette advertisements featuring a sunglass-sporting, phallic-nosed, camel named Joe, surrounded by his cool, jazz-playing, pool-hustling, poker-playing, cigarette-smoking crowd of camel-friends, have been accused of enticing children to smoke. It was a controversy that, ultimately, Joe Camel couldnt outrun someone (read: the government) had to put an end to such sinister subliminal trickery

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In effect this meant that branded packaging was the last avenue for signalling to smokers themselves and to others about what brands mean

Co-authored by Kaveri Karhade, MD This article was co-authored by Kaveri Karhade, MD