camel from camel cigarettes The Rise and Fall of Joe Camel, The Cartoon Who Encouraged Kids to Smoke the advertisers have shown a genius for capturing the publics attention and establishing a brand name that is widely recognized Joe Camel - Wikipedia
Joe Camel Wikipedia Introduced in 1988 by R.J. Reynolds, the Joe Camel campaign gave Camel cigarettes a new edge with a cartoon mascot modeled after a 1970s French design. With his shades, smirk, and effortless Joe Camel was more than just a mascothe was Big Tobacco's way of targeting kids. Studies showed he was as recognizable to children as Mickey Mouse, proving these ads weren't just for Camel Cigarettes Magnet
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