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In one confidential company memo, an Imperial Tobacco public relations executive wrote "the objective should be to mobilize huge numbers of people into some form of action so as to deluge the government with individual and collective expressions of protest." Back in 1994, RBH even considered getting ahead of the law by using plain packaging as a marketing tool

The upper blue section contained an image of a tobacco plant with three leaves, while the bottom white bit showed the companys acronym in thin, serif letters

To address these gaps, we explored the perceived effectiveness of one health warning currently displayed on packs in India and four novel warnings, as well as warnings on individual cigarettes, among college students in India

CVS Health has about 7,700 retail stores and is the second-largest drugstore chain in America (Walgreens is first)