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"They're climbing over each other to try to get out of the boiling water

Cardiovascular diseases (CVD) kill more people than any other cause of death worldwide, and tobacco use and second-hand smoke exposure contribute to approximately 12% of all heart disease deaths

In the context of those advertisements, entitled A word to smokers and A word to non-smokers, Allstate Lifes campaign can hardly be said to be anti-smoking or anti-smokers. The tobacco Institutes advertisements make the point hat smokers and non-smokers must make sensible accommodations to one another, and that freedom of choice is the best choice. Thus, any criticism of the discount by those in the tobacco industry is completely contradictory to the institutes own advertisements

They are the only one in their social group, family, or among their work acquaintances, who reads in their leisure time