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of South African outfit Smokey Treats (Pty) Ltd., had a fabulously descriptive definition right at his fingertips: A craft cigarette is not manufactured by big tobacco, but typically a smaller company in relatively low volumes, so extra attention can be devoted to achieving an ultra-high quality and very special product

A notable instance of a vape that exploded in a man's pocket occurred because he had it in the same pocket as his keys, so the metal from the keys managed to touch the vape in just the wrong way to cause a short circuit and caused serious burns to the man

So why do people do it

Moreover, a clear separation between brands allows for better brand visibility, highlighting each product uniquely