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Despite this overall decline, the deep-discount segment was the only brand tier to show growth between 2016 and 2024, as price-sensitive consumers shifted away from premium brands to maintain their habits under economic pressure 2

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These results, which highlight the strong predictive value of longer time since quitting, reinforce the critical need to educate the public and promote early smoking cessation as one of the most effective strategies to reduce the risk of this deadly disease. The study was led by Erfan Tasdighi, M.D., who conducted the research while at Johns Hopkins Medicine and is now a resident at Rutgers New Jersey Medical School