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returned to revenue and profit growth, aided by a stronger combustibles portfolio, better execution, and excellent growth in Modern Oral following the Velo Plus launch late last year. Edison noted that Modern Oral was the standout performer in the first half, with Velo now the fastest-growing brand in the fastest-growing New Categories segment globally. BAT is calling 2025 a deployment year, with new products launched across all New Categories, including Vuse Ultra in vapour, glo Hilo in heated products, and Velo Plus in Modern Oral

Cravings for nicotine can also cause trouble sleeping and frequent waking during the night

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