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And what were these new brands that could possibly interest both new smokers and those loyal to Camel or Lucky

As smoking of traditional tobacco has declined, the rate of e-cigarette use has risen, but has recently started to decline

Judy Pearsall, editorial director for Oxford Dictionaries, said: "As vaping has gone mainstream, with celebrities from Lindsay Lohan to Barry Manilow giving it a go, and with growing public debate on the public dangers and the need for regulation, so the language usage of the word vape and related terms in 2014 has shown a marked increase." When used as a verb vape means inhaling and exhaling the vapour produced by e-cigarettes, while it can also be used as a noun to refer to the devices themselves

very dark brown to black in color, with strong flavor