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"With these ads, we definitely want to evoke memories of a time when smokers were not literally kicked to the curb," claims Greg Owsley, Chief Branding Officer for Finiti Branding Group, purveyors of FIN

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While smokeless tobacco products are addictive, contain cancer-causing chemicals and are linked with cardiovascular and certain cancer risks, products such as snus have comparatively fewer health risks than smoking when used exclusively not in tandem with smoking and may serve as harm-reduction alternatives for smokers unable or unwilling to completely quit tobacco

The companies reinforced the popularity of Kool and other brands by sponsoring cultural events and pouring marketing dollars into black media and neighborhoodsall part of what Gardiner calls the African Americanization of menthol cigarette use. The industrys hiring practices were also quite progressive for their time