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Therefore, while a direct comparison may seem straightforward, the reality is that how IQOS is used greatly impacts the total nicotine absorbed

Casey Mulligan, professor in economics, University of Chicago, who developed economic models examining the impact of plain packaging on the Australian market, employs an unforgiving approach which never admits of even the possibility of error on his part whilst simultaneously taking the view that any and all opposing experts reports are flawed

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Nicotine salts, however, are created by combining nicotine with an acid, such as benzoic or salicylic acid