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It would appear that the impact of standardized packaging may be affected by the detail of the regulations such as whether they ban descriptors, such as smooth or gold, and control the shape of the tobacco pack. Co-author Jamie Hartmann-Boyce, from the Cochrane Tobacco Addiction Group, Oxford, UK, added: Our evidence suggests that standardized packaging can change attitudes and beliefs about smoking, and the evidence we have so far suggests that standardized packaging may reduce smoking prevalence and increase quit attempts

According to the American Lung Association, smoking kills more than 480,000 people each year in the U.S., which makes it the leading preventable cause of death in the nation

Food and Drug Administration, which is authorized to regulate nicotine delivery devices such as nicotine patches and gums, is looking into regulating the use of e-cigarettes

"If the tobacco products are available in the same easy-to-copy plain packaging, it makes it much easier for counterfeiters to increase the volume of illicit trade in Australia, which is currently reported at about 12 per cent of the market," she said