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1 2 "Building Leading Brands"

Later, as pop culture advertising cigarette brands fell out of favor, Morley was used to allow cigarettes to appear onscreen without being seen as promoting a real brand and meant that shows could get around countries that had laws against advertising tobacco products, such as the United Kingdom

Another important finding was that women who did not quit smoking entirely were 25% more likely to reduce the amount of smoking by 50% or more if they were using e-cigarettes compared to those using nicotine patches only