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In order to ensure that consumer deception was exposed, disciplined, and fixed, Nader and his team of "Nader's Raiders" called for "alert and extensive monitoring operations with pre-screening by expert engineers, doctors, and professionals." As a result, "a much-remarked revolution in FTC advertising regulation began in 1970," according to Calfee and Ringold

Juul agreed to pay $23.8 million to the city of Chicago in March 2023 to settle allegations that the company sold vaping products to underage users and deceptively marketed its products

The fact that many of these products comes in flavors geared toward kids tastes (e.g., bubble gum and tutti frutti) demonstrates that the hope is to get consumers interested when they are young

Challenges: Regulatory tightening, declining consumption in developed markets