are cigarettes cool again Celebrities like Hailey Bieber and Kylie Jenner posing with cigarettes. Will it make smoking again? Why is Gen Z making

to advertise its coffee brands

This, Odell writes, is what we need: a project of refusal, boycott, and sabotagea spectacle of noncompliance that registers on the larger scale of the public. If I were to go on strike from my nebulously compensated quasi-job as a purveyor of stupid tweets about my writing and my personal problems, there would be no way for me to make that action visible on Twitter without negating its effect: to speak out against something within the confines of the attention economy is, inevitably, to bring it more attention

Cool right

Despite Altria's drawbacks, the company has outperformed its peer over the past decade