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Plain packaging: legislative differences in Australia, France, the UK, New Zealand and Norway, and options for strengthening regulations Tobacco Control Australian government wins plain packaging case against Philip Morris NCD Alliance A decade on from plain packaging, what is the result? In 2012, Australian health officials and market researchers were looking for the most unappealing color to use on plain cigarette packaging. After extensive studies with smokers, they concluded that Pantone 448 C
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