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Brand Reputation Decades of trust and Canadian manufacturing standards boost appeal

She suggests that the return of the staged cigarette marks the death of the "clean girl" as we know it and the birth of a darker aesthetic fueled by Y2K nostalgia, the glorification of thinness and a burgeoning sense of disillusionment

Altrias revenue excluding excise duty for cigarettes and cigars alone totaled $18 billion in fiscal 2023, the largest among all product segments, and accounted for 88% of the companys total revenue, according to this article Altria revenue by product segment and profit margin

10.1016/s0303-7207(01)00624-4 38