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Colors, imagery, and design elements create brand identity and influence consumer perceptions, making packaging a powerful tool for conveying brand messaging and capturing the attention of potential smokers

"These efforts were recognized by the FDA when the company's products received a modified risk tobacco product authorization (MRTP) in the United States with the information that 'scientific studies have shown that a complete switch from conventional cigarettes to IQOS significantly reduces the body's exposure to harmful chemicals.' Nearly 19 million adult smokers worldwide use smoke-free products developed by us, and the vast majority of them (13.5 million) have completely stopped smoking cigarettes

In contrast to Big Tobacco and the marijuana industry, which have tried to obfuscate the issue by claiming vaping is not smoking and by extension not harmful, ANR/F has been a consistent leader in following the science and firmly stating smoke is smoke

The risk of sudden infant death syndrome increases if babies are exposed to second-hand smoke during pregnancy