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Joe Camel was more than just a mascothe was Big Tobacco's way of targeting kids. Studies showed he was as recognizable to children as Mickey Mouse, proving these ads weren't just for 21 of 23 Giants Smoke Camels The Pop History Dig Joe Camel's Ads by Mike Salisbury , Invented in 1974 by British artist Nicholas Price and redesigned in 1988 by designer Mike Salisbury, Joe Camel was the advertising mascot for RJ Reynolds' Camel Joe Camel Cartoons
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