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Treating vapor products like tobacco opens the door to unfair and unwarranted tobacco tax-related implications that will discourage smokers from switching to what science says is an effective and significant alternative to combustible tobacco, said Cynthia Cabrera, president of Smoke-Free Alternatives Trade Association, which represents the vape industry

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Flavour Capsule Cigarette Market Analysis by Format Architecture Format architecture is expected to remain led by simpler designs, with single-capsule and click-filter variants anticipated to hold nearly 68.0% combined share in 2026, reflecting their ease of production and communication

The study analyzed data from eight surveys that included more than 215,000 people from the U.K., U.S., Australia and New Zealand