australia cigarette packaging Plain - A landmark victory against Big Tobacco In 2012, Australian health officials

In 2012, Australian health officials and market researchers were looking for the most unappealing color to use on plain cigarette packaging. After extensive studies with smokers, they concluded that Pantone 448 C Australia Cigarette Plain Packaging Law Passed, Tobacco Companies Vow to Fight IBTimes The colour Pantone 448 C (brownish colour) was considered so ugly that Australia made it the cigarette packaging colour to deter smokers : r interestingasfuck Australia proposes tough cigarette packaging rules

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