wayne cigarette brand 1940's, John Wayne, "CAMEL" Ad (Scarce) Wayne McLaren (1940 - 1992)

Wayne McLaren (1940 1992) Highland Memory Gardens, Lake Charles, Louisiana Actor. During the 1970s he appeared in ads for cigarettes as the "Marlboro Man." In 1990 he became an anti smoking activist From a brand which exclusively served women to becoming a brand of masculinity, rodeos and grit. This is the rise of Marlboro and how it went from the brink of extinction to John Wayne in a 1954 Camel Cigarette Commercial #johnwayne YouTube A cigarette brand was dying. A cowboy made it legendary. Marlboro wasn't winning with a better product. It won with a better story. When everyone talked about filters and safety, Leo Burnett

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