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Growing health-consciousness among adult smokers seeking reduced-harm alternatives, rapid flavor innovation across 6 distinct categories, expanding online retail penetration, and among students who reported using e-cigarettes, 38.4% were frequent users, while 26.3% used them daily in 2024

But the two most common chemicals are propylene glycol and vegetable glycerin

Secondhand smoke refers to the direct inhalation of smoke by individuals nearby, while third-hand smoke is the toxic residue that lingers on surfaces, furniture, and clothing long after smoking has occurred

True accessibility means meeting users where they are, in the languages they speak