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One in six, or 16 percent, said they would consider the pack design when deciding which cigarettes to buy, and 12 percent said they would choose a brand because it was considered 'cool.' Experts say half of all smokers will eventually die of a tobacco-related disease and the World Health Organization (WHO) describes tobacco as "one of the biggest public health threats the world has ever faced." Smoking causes lung cancer, which is often fatal, and other chronic respiratory diseases

Dunhill Brand Language How the Brand Communicates with the Modern Gentleman Here, the focus is on Dunhills distinctive communication stylecalm, refined, and understateddesigned to resonate with modern gentlemen and strengthen the brands elegant and confident identity

For teenagers, this works because they want to be like the cool, twentysomething models seen in the advertisements

Elevate your cigarette-making process and take control of your smoking experience