90s old cigarette brands from the 1980s Plainly put, cigarette packaging matters

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The inference was: What happens if Black people cant legally buy the cigarettes they prefer

More on this story Published19 May 2016 Published4 May 2016

The campaign featured sailors, sea captains, pilots, weightlifters, war correspondents, scientists, and farmers, alongside the slogan-turned-jingle: You get a lot to like with a Marlboro filter, flavor, flip-top box. Rather than using professional models, the agency took a more straightforward approach and cast men who embodied what Burnett described as masculine confidence: We shunned slick professional models, so familiar in cigarette advertising, as well as testimonials