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Some of Hills most famous advertising campaigns for Lucky Strike evolved through the work of one of his most famous advertisers, Edward Bernays

Diabetic Retinopathy Smokers who also have diabetes risk getting diabetic Retinopathy

The tobacco people have to be aware of the fact that escalation of print advertising is a very dangerous game for them, since a marked rise in cigarette ads in publications would almost certainly provoke action by the Federal Trade Commission to require the inclusion of a health warning in those ads published after the new deadline, and such a requirement is what the tobacco industry dreads most

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