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Marlboro Man's Unlikely Predecessor Was the Marlboro Woman in Ads Business Insider What are the Different Types of Marlboro Cigarettes? Wakelet How Marlboro Sold an Identity, Not a Cigarette In 1954, Marlboro was a struggling cigarette brand with just 0.25% market share. Most people saw it as a women's cigarette. Then Leo Burnett Marlboro cigarettes are synonymous with the rugged figure who sells them: the Marlboro Man. But the cigarette he smokes was originally marketed to women and takes us from first wave feminism to the

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