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You've Coughed Up Long Enough, Baby! The Center for the Study of Tobacco and Society Scientists Reveal Why Women Are More Easily Addicted to Cigarettes Newsweek Marlboro's story is one of the most remarkable brand transformations in marketing history. Originally launched as a cigarette targeted toward women, Marlboro struggled to gain traction and held only a tiny share Cigarettes had once been marketed almost exclusively to men, but by the 1920s and 1930s tobacco companies aggressively targeted women, linking smoking to glamour, sophistication, and even personal freedom. By the 1960s

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