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Platform 2, our second heat-not-burn product, remains on schedule for pilot launches in 2016, while we continue progressing with the development and preclinical testing of Platform 3, a nicotine-containing aerosol product based on acquired technology

Key Features of IQOS TEREA Tobacco Sticks

A comic series of short vignettes built on one another to create a cumulative effect, as the characters discuss things as diverse as caffeine popsicles, Paris in the '20s, and the use of nicotine as in insecticide-all the while sitting around sipping coffee and smoking cigarettes

Last year's similar $54 million campaign was the agency's first and largest national advertising effort