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And he had a favourite brand: Putters, recognised by most smokers as a rip-off of popular big brand Players: Theyre not quite as good as the real thing, but theyre not bad, and theyre cheap. Cheaper still are the btes noires of the anti-smoking lobby: the baggies selling out there in the reserves and later in the schoolyards at the price of a Pokemon Go starter pack for 200 random cigarettes in a clear plastic bag: the ultimate plain packaging

If a good has no close substitutes, its demand is likely to be somewhat less price elastic

Addiction [serial online] 2022 Aug 10 [cited 2025 Aug 31]

The WHO also called for governments to immediately halt the some $500 billion in subsidies the tobacco industry receives each year, and also urged them to stop allowing taxpayers to foot the bill for cleaning up the industry's mess