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All these things are signals of fashion, chic and luxury, which are triggers for younger women, says Quinlan, founder of Just Ask a Woman, a firm that advises companies on marketing

From Marlboros iconic red pack to Manchesters contemporary style and Double Happiness cultural imagery, cigarette packaging remains a powerful branding tool shaping global recognition and consumer perception.

The team partners with the Colorado Black Health Collaborative (CBHC) on educational campaigns highlighting the grim history of menthols in the Black community

Do you hate when cigarette filter tubes crumble and tear as you try to fill them