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But by 2025, more than 50 class-action lawsuits were filed challenging these practices, signaling a sharp rise in scrutiny

An article published in 2000 in the journal Tobacco Control summarized the marketing shift to target women: Smoking had to be repositioned as not only respectable but sociable, fashionable, stylish, and feminine. Featuring attractive, slender women draped in high fashion became a marketing staple

Leigh NJ, Tran PL, OConnor RJ, Goniewicz ML

School of Medicine, Department of Genetics Moll, Matthew ORCID: Other Affiliation: Channing Division of Network Medicine, Department of Medicine, Brigham and Womens Hospital, Boston, MA, USA Montasser, May E