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It generates a tobacco vapour that is fundamentally different from cigarette smoke with significantly reduced levels of harmful chemicals.*" Important information: the absence of tar does not mean that IQOS is risk-free

Feltus (2010), pp

Any inconsistencies are attributable to the original source

In addition, it is worth noting that in the quantitative research, the GkF KnowledgePanel utilized probability-based sampling aimed to be representative of the US population and whilst this was fairly reflected in the sample of respondents in terms of age, gender, race, and educational attainment 64 , greater diversity of the sample could have further supported the universal applicability of the measure across different demographics and the broader population of TNP users