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We also recognize that smoking is harmful and when portrayed positively on screen can adversely influence young people. As such, Netflix vows to scale back cigarette and e-cigarette use in original programming rated TV-14/PG-13 or lower, only allowing its depiction for reasons of historical or factual accuracy. They will also reportedly include information about depictions of smoking along with each productions rating

While cessation is the ultimate goal, Peggy explains that tobacco reduction is also celebrated and considered a success. Each week, participants are asked to set one goal for themselves

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