iqos carbon monoxide levels compared to cigarettes Positive results from PMI's cross-sectional risk marker study on users versus smokers Tobacco Truth: FDA Advisory Committee:

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A new MRP-based valuation mechanism has been introduced for tobacco products (chewing tobacco, filter khaini, jarda scented tobacco, gutkha) whereby GST value shall be determined based on the retail sale price declared on the package

It generates an aerosol residue that is fundamentally different from tar and consists of significantly lower levels of harmful chemicals.* Switching completely to IQOS ILUMA is less harmful than continuing to smoke.** * Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine

We believe it can change the lifestyle of millions of adult smokers who would otherwise continue to smoke