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Light a Torch for Freedom! Torches of Freedom Campaign American Women in Tobacco Advertisements 1929 1939 Digital History Histoire Numrique How did a cigarette brand convince women to buy into a whole lifestyle? Episode 2 of #SoftPower breaks down Edward Bernays' "two way street" and why people don't buy products, they buy meaning. Edward Bernays (1891 1995), Sigmund Freud's cousin, played a key role in manipulating advertising campaigns in mid 20th century USA, including the "Torches of Freedom" campaign in which he reshaped the (then taboo) perception of women

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