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Good company that fixes its mistakes

This report assesses and benchmarks 700 companies across nine industries and tracks the progress on how childrens rights are addressed within the corporate sector

"They reveled in advertising that implied both reduced risks and even health benefits." Smoking kills half of all those who do it - plus 600,000 people a year who don't, via second-hand smoke - making it the world's biggest preventable killer, with a predicted death toll of a billion by the end of the century, according to the World Health Organization

They address the essential demand for smoking alternatives and have remained one of the most stable and compliant categories worldwide