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Typical advertising campaigns for low-yield products stressed the softer side of smoking: For smokers who prefer the lighter taste of a low-tar cigarette (Kluger, 1997)

Because smoking and other substance use are major contributory factors to health inequalities, we suggest the potential usefulness of this theoretical framework in this context and have explored it in this study

As the guidelines for Article 11 of the Framework Convention on Tobacco Control recommend that beliefs and attitudes among target population subgroups should determine whether the inclusion of such information is likely to be of value, 48 future research could consider the impact, if any, that the inclusion of a source attribution statement makes when presenting information about RYO harms

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