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Defendants contrary argument assumed that a reasonable consumer is so secure in her knowledge that menthol is an additive that an express representation to the contrary, on a heavily regulated product, does not mislead her. But the evidence indicated that [m]enthols properties are not commonly known, even among cigarette users. Before this case, the judge didnt know much about menthol, including whether it was a natural substance or additive

Wash windows to remove any smoke film, improving air quality

Field told the F.T.C

During the World War Camel was marketed as cigarettes for soldiers, recalling them about home