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For instance, a qualitative study with young women smokers in New Zealand found that unattractively coloured cigarettes, particularly green or brown coloured cigarettes, were perceived as more harmful than other cigarettes, with it less likely that they or others their age would want to use them.15 An in-home survey in the UK with individuals aged 1116 years, who were shown an image of a cigarette stick displaying Smoking kills, found that 53% indicated that this would make people want to give up smoking, 71% indicated that it would put people off starting to smoke and 85% supported having a warning on all cigarettes.18 In this study, our objective was to explore, for the first time, young adult smokers perceptions of pack inserts and dissuasive cigarettes (a cigarette displaying the warning Smoking kills and a green coloured cigarette)

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New Zealand Journal of Agricultural Research, 55 (3), 241262

Archived from the original on 10 January 2018