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Many of today's unhealthy foods were brought to you by Big Tobacco U M LSA Department of Psychology A new case study explores how Philip Morris the tobacco giant behind Marlboro helped shape the development of Lunchables and other ultraprocessed foods. Using internal industry documents, researchers found that Big Food and Big Tobacco: Is History Repeating Itself? Revitalize Metabolic Health How Philip Morris used its cigarette playbook to create Lunchables The Examination

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