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But the group sent a statement to the Canadian Press arguing they have a role to play in important conversations about the environment and resource development. We remain committed to communicating, including use of advertising, on behalf of the oilsands industry and the hundreds of thousands of Canadians working in our industry, president Kendall Dilling told the news agency

But his quote is the key in all of this

Favours branded packs means that respondents found the branded packs more attractive than standardised packs or thought that they contained better quality cigarettes or that positive smoker identity attributes were stronger for branded packs than for standardised packs