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Marlboro's story is one of the most remarkable brand transformations in marketing history. Originally launched as a cigarette targeted toward women, Marlboro struggled to gain traction and held only a tiny share Marlboro cigarettes to disappear from UK shelves "within 10 years" Industry Europe Philip Morris CEO Says It Will Stop Selling Cigarettes In The U.K. In 10 Years : NPR Marlboro Parent Company Looking to Stop Cigarette Production Forever in Favor of Smoke free Products Newsweek

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