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In the premium market segment, Parliament shows its supremacy

The rigidity of glass, while contributing to its fragility, also offers a secure environment free from the risk of being squeezed or deformed under pressure

In the Escape from the commonplace campaign, the brand highlighted its taste and (alleged) mildness through imagery of global landmarks and the line Enjoy something different. Coinciding with this, the brand also used its healthier positioning in a campaign with the slogan: Yes, you need never feel over-smoked that's the miracle of Marlboro!, targeting parents through children

Related Stories Illicit tobacco buying nearly doubled in Great Britain since 2023 Vaping or smoking found to reduce fitness in young people by 15% Move to quit: Exercise boosts smoking quit rates Importantly, the researchers were limited in their ability to quantify daily marijuana use among the patients due to the retrospective nature of this study