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E-cigarette dependence did not significantly change throughout the study, with the exception of participants in the 36 mg/mL group who saw significant, increased dependence over the course of the study, yet still much lower when compared with cigarette dependence

Smoker Friendly has experienced growth in the 2000s, but like everyone else, last year was a challenge due to the COVID-19 pandemic

These treatments help people form better habits and manage stress

Crucially, with IQOS, the tobacco never burns - that is the main principle of the device, which allows it to bring benefits in comparison to continued smoking