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The FDA will continue to monitor the marketing of IQOS and its impact on the population and could determine that IQOS no longer benefits the health of the population as a whole, particularly if there is a significant increase in youth initiation or initiation by non-users

They may also mislead consumers on content emissions

Breaking Down the Numbers: Nicotine and Puffs There are two primary elements that define how well a Vuse pod compares to a pack of 20 combustible cigarettes: the total amount of nicotine contained within the pod itself and the number of puffs obtained from the pod

In 2019, 69.1 % of people aged 15 years and over in the EU reported that they were exposed to smoke indoors either rarely or never