reynolds tobacco Brands R.J. Reynolds Tobacco Company advisory

Dry tobacco issues can also lead to uneven burning, reducing overall satisfaction for users who expect a smooth and consistent flavour

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Although the authors noted that plain packaging would prevent both strategies, they called for further changes in tax policy to minimise tobacco companies attempts to thwart government health policy.16 Sheikh et al13 found that, as well as differentially shifting taxes between brands, tobacco companies reduced the impact of tobacco excise increases by launching new, low- priced brands using price smoothing (ie, reduced the impact of price increases by introducing these gradually rather than as one sharp increase) and price discrimination (ie, targeted pricing to specific consumer groups), developing product promotions and changing product attributes.13 However, in high- income coun- tries, tobacco companies often over- shifted excise tax increases to higher- priced products.15 We examine tobacco companies use of these strategies in New Zealand (NZ), where from 2010 to 2020, the government applied annual excise tax increases of at least 10% to all tobacco products

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