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Market experts worried that the price cuts would undercut the brands long-term viability, regardless of how powerful its cowboy imagery and iconic branding

"It's not that Japanese love smoking so much," he says, "it's that tobacco has been a pillar of Japanese national policy." It's no accident that the national headquarters of Japan Tobacco, the world's third-largest tobacco company, is located near the seat of government in Tokyo

However, these benefits are balanced by a high cost and an increased variability

Speaking to The Moodie Davitt Report for the May edition of Category Insight (our Magazine supplement series focused on travel retails major product categories), the travel retailer highlights the opportunity associated with the rebound in traffic at Changi, ranked fifth in the world for international passenger numbers at 58.4 million