cigarette packaging colour In 2012, market researchers in Australia set out to find the least attractive to use for plain packaging. They determined Pantone 448 C to be the 'ugliest colour in the In 2012, the Australian government

In 2012, the Australian government worked with researchers to find the least appealing color for cigarette packaging as part of its plain packaging laws. The result was Pantone 448 C, a muddy Plain cigarette packaging may reduce incorrect impression of product's safety EurekAlert! As cigarette packs all become the same, leading doctor reveals why standard packaging DOES save lives Clear The Air News Tobacco Blog Clear The Air News Tobacco Blog New Cigarette Packs Show the Power of Color Psychology in Product Packaging HunterLab (EN)

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