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On the whole, the pharmaceutical industry not only looked the other way when it came to smoking, but at least one company, Merck Sharp and Dohme, encouraged it by sending personally embossed matchbooks to physicians with ads for its new antihypertensive medications, DIURIL (chlorothizaide) and HYDRODIURIL (hydrochlorothiazide)

Local tobacco laws can require different warning labels, language, packaging format, or import markings

It shows how a safety feature can actually amplify harm when its reactive rather than evidence-based

Many customers prefer it because the experience feels controlled rather than aggressive