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Marlboro's story is one of the most remarkable brand transformations in marketing history. Originally launched as a cigarette targeted toward women, Marlboro struggled to gain traction and held only a tiny share Before becoming a symbol of American freedom, Marlboro was marketed as a women's cigarette with the slogan Mild as May. In the early 1950s, when health warnings began to emerge, Philip Morris All it took was change and 1 campaign How this brand became #1 in an intensely crowded industry [Monday Marketing Marvels] Valens Research Big Tobacco in the Big Apple: The Marlboro Story The Center for the Study of Tobacco and Society

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